Kredible Blog

Personal Branding Checklists for You and Your Team in 2016

Posted by Brad Shepard on Feb 8, 2016 10:05:24 AM

Our previous post in the Year of the Personal Brand series listed out 5 resolutions for building your own and your team’s personal brands in 2016.

Most of these resolutions only have to be done once or a few times a year, such as defining your personal brand goals, reviewing your professional bio, and checking your presence in search results for terms that people use when they look you up online.

Other resolutions involve weekly action, such as sharing expertise-building content on social media and developing relationships. These regular activities help you achieve your personal brand goals, reinforce your professional story, and improve your presence in relevant search results.

How to turn your personal brand resolutions into regular habits

These checklists tell you exactly what to do each year, quarter, month, and week to help build your personal brand and those of your teammates.

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Topics: Personal Branding, Social Selling, Employee Advocacy, Social Media

5 Personal Brand Resolutions for You and Your Team in 2016

Posted by Brad Shepard on Jan 5, 2016 1:24:37 PM

When was the last time you updated your LinkedIn profile?

If you're like most people, your profile has probably stayed the same since your last job change or since you first set up your account.

Personal brand related tasks like checking your presence in search results and updating your social media profiles to reflect new accomplishments tend to be relegated to the "important but not urgent" category of to-do's that we'll get to “someday”.

We've put together this list of personal brand resolutions to help you and your team make sure "someday" isn't delayed indefinitely.

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Topics: Personal Branding, Online Credibility Management, Employee Advocacy, Content Marketing, Social Media

43 Stats: How Personal Branding Helps Sales, Marketing, and HR

Posted by Brad Shepard on Dec 23, 2015 7:25:27 AM

People Trust People More Than Brands

90% of people trust product or service recommendations from people they know, while only 33% trust messages from a brand. (Source)

Why Should Your Company Care About Your Employees’ Online Presence?

Your employees’ social media connections include former colleagues, classmates, and other friends who overlap in skill sets, industries, or professional interests. These are the people who are most likely to become your next clients, leads, and new hires.

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Topics: Personal Branding, Social Selling, Employee Advocacy, Content Marketing, Sales, HR, Marketing, Statistics, Social Media Marketing

4 Reasons Why Personal Branding is a Huge Opportunity for Mid-Market Firms

Posted by Brad Shepard on Dec 9, 2015 1:43:51 PM

"Control the narrative, or someone else will. Audit your own personal brand and then invest in it." George Bradt, Learning from the CEO Connection Mid-Market Convention

More and more large firms are implementing personal branding programs, increasingly aware of how their employees’ online presence can help generate leads, close sales, and build the company brand.

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Topics: Personal Branding, Social Selling, Employee Advocacy, Mid Size Companies

Your Employees' Personal Brands: Are They Helping or Hurting Your Company Brand?

Posted by Brad Shepard on Dec 2, 2015 9:02:40 AM

Marketers are becoming increasingly aware of the power of employee personal branding, yet most have no idea how their employees are representing themselves and their company brand online.

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Topics: Personal Branding, Social Selling, Employee Advocacy, Social Media, Search Engine Optimization

16 Employee Advocacy Statistics to Guide Your 2016 Marketing Strategy

Posted by Brad Shepard on Nov 17, 2015 9:23:46 AM

As marketers develop their game plans for 2016, we’re looking back on some of the statistics that reveal the most about the current state of sales, marketing, and consumer behavior.

These stats indicate that organizations will increasingly invest in their employees’ personal brands and employee advocacy programs as a cost-effective way to reach more people, generate more leads, and close more sales.

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Topics: Personal Branding, Social Selling, Employee Advocacy, Social Media, Statistics, Consumer Behavior

5 Steps to Growing Your Company Brand by Building Your Employees’ Personal Brands

Posted by Brad Shepard on Nov 10, 2015 9:02:00 AM

In our previous post we talked about how investing in your employees’ personal brands delivers a fast return on investment.

By helping your employees build their online credibility, you improve the visibility of your company brand and the chances that buyers will choose you over competitors.

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Topics: Personal Branding, Online Credibility Management, Employee Advocacy, Social Media

How Investing in Your Employees’ Personal Brands Delivers a Fast ROI

Posted by Brad Shepard on Oct 30, 2015 4:14:18 PM

 

Why Should Your Company Care About Your Employees’ Social Media Profiles? 

Kredible research shows that the most common action that people take as a result of seeing employee content on social media is visiting their profile. Specifically, employees received 4.4 more profile views than they did clicks, likes, or comments on the content they shared. → Tweet This Stat 

Once your prospects click through to your employees’ profiles, what they find can make or break a sale.

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Topics: Personal Branding, Employee Advocacy, Social Media, Online Credibility

6 Myths About Employee Advocacy

Posted by Brad Shepard on Oct 19, 2015 3:19:40 PM

Employee Advocacy: Powerful Yet Misunderstood

As the concept of employee advocacy gains traction in the marketing world, executives want to be sure it’s not just the latest buzzword du jour.

They may have heard impressive case studies that speak to the power of employee advocacy, but they have a few reservations about starting a program at their own company.

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Topics: Personal Branding, Social Selling, Employee Advocacy, Online Credibility

How to Get in the Habit of Sharing Content on Social Media

Posted by Brad Shepard on Oct 13, 2015 9:42:00 AM

Looking for an effective and relatively quick way to build your online credibility?

Get in the habit of sharing content on your professional social networks!

There are several benefits to regularly posting professionally relevant content that is of interest to your ideal customers.

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Topics: Personal Branding, Social Media, LinkedIn, Share Center, Social Sharing, Twitter

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